Clik here to view.
Yay, Cheating! (Well, Not Exactly)
Let’s be honest: As writers, we’re all big sponges – we’re copycats and thieves, and we’re constantly looking at (and borrowing from) other writers’ work to make our own stuff fresh and interesting....
View ArticleClik here to view.
Making Confirmation Emails Fun – No, Really!
I had to share this. So, I bought some shoes from Zappos.com last month, and the day after I placed my order, this fun little confirmation email landed in my inbox: “Yay” is right. Zappos took...
View ArticleClik here to view.
More Cool Social Media Marketing Stuff
So Redbox may not be the first company to bribe their customer base into fanning their Facebook page. And they definitely won’t be last. But hey, it works. I’m going to get my free movie tonight. The...
View ArticleClik here to view.
Six Quick Tips for Better Conversion Rates: Direct Mail and Marketing Emails
Unsolicited marketing materials – direct mail and sales emails targeting new customers – generally have low conversion rates. Your artfully crafted letters may end up in the trash unopened, andyour...
View ArticleSales Emails: They’re Not About Selling (Really!)
Want to improve the click-through rate on your sales emails? Stop trying so hard. Well, there’s a little more to it than that — but the bottom line is, if you want to make sure that your sales emails...
View Article
